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Gary Mars, shareholder at Siegfried Rivera Hyman Lerner De La Torre Mars & Sobel.

The use of Facebook, Twitter and other social media sites by community associations has gained some traction during the last several years. Associations have recognized that these sites provide helpful and cost-effective communications tools, especially for large communities in which a number of activities and announcements are always in play. By following some basic guiding principles, community association boards of directors and property managers are able to make strategic use of social media for the benefit of all of their association members.

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