By KIMBERLY ALFORD RICE
Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the "sin" of omission — the failure to follow up.
Why Content Marketing Scares Lawyers
By JOY MARTINI
I recently reviewed a presentation to law firm marketers examining how firms can leverage their brand by hopping on the information highway. This is the topic — and opportunity — du jour, of course. But it's a complex proposition; social media scares lawyers for legitimate and serious reasons.
