By KIMBERLY ALFORD RICE
Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the "sin" of omission — the failure to follow up.
By JOY MARTINI
I recently reviewed a presentation to law firm marketers examining how firms can leverage their brand by hopping on the information highway. This is the topic — and opportunity — du jour, of course. But it's a complex proposition; social media scares lawyers for legitimate and serious reasons.
By CARTER MARIO
Today, many law firms have more than one location. In Connecticut, our firm, Carter Mario Injury Lawyers, has six locations alone, two of which we opened in the last few years — one in New Britain and one in North Haven, which we unveiled just last month. With growth comes some growing pains, and attention to the management structure and corporate culture of your law firm becomes the most essential piece of the puzzle.
By WALT HAMPTON
Many lawyers feel as if they're fighting a forest fire with a squirt gun, playing a zero-sum game that leaves them empty, exhausted and unfulfilled. Indeed, many practitioners are stressed-out by the expectations of their clients; overwhelmed by the demands of their practices; and lost in the technology that's meant to serve them.