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Are You Falling Down On Following Up?


By KIMBERLY ALFORD RICE

Of all the marketing initiatives that are critical for lawyers to commit to, the most basic and seemingly obvious is the "sin" of omission — the failure to follow up.

Why Content Marketing Scares Lawyers


By JOY MARTINI

I recently reviewed a presentation to law firm marketers examining how firms can leverage their brand by hopping on the information highway. This is the topic — and opportunity — du jour, of course. But it's a complex proposition; social media scares lawyers for legitimate and serious reasons.



Multi-Office Law Firms: Stay Connected Using Technology

By CARTER MARIO


Today, many law firms have more than one location. In Connecticut, our firm, Carter Mario Injury Lawyers, has six locations alone, two of which we opened in the last few years — one in New Britain and one in North Haven, which we unveiled just last month. With growth comes some growing pains, and attention to the management structure and corporate culture of your law firm becomes the most essential piece of the puzzle.

Seven Principles For Productivity And Profit

By WALT HAMPTON

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