Madison, Wisconsin-based Fetch, a retail rewards app and customer-engagement platform with a $2.5 billion valuation, has hired the former general counsel of pet telehealth startup Fuzzy to head its legal department as it looks to move beyond rewards to become a shopping-data juggernaut.

David Toomey departed Fuzzy after it abruptly shut down in June after seven years in business and $80 million in fundraising. Local news site SFGate reported that its founders notified employees over email that the startup was “winding down its operations.”