Seeing opportunities for reduced costs and a broader hiring pool, law firm marketing chiefs are among the most vocal proponents of shifting firm operations to a virtual setting as firms bring their personnel back to the office.

One reason why law firm marketing teams are embracing remote working arrangements, according to Am Law 200 firm leaders interviewed for this story, is that their jobs lend themselves to working anywhere. Many marketing staff members are used to working with team members from around the world since before the COVID-19 pandemic.