The tried-and-true methods for meeting clients—in-person events, client dinners and in-office review sessions—have been around for a long time because they work.
But the pandemic has forced business development professionals and attorneys in major law firms to move away from these methods. In their stead, a wave of progressive thinking, including virtual events, increased collaboration between practice areas, expansive content generation and sales development training for attorneys, has allowed most firms to exceed expectations for their pandemic-remodeled financial goals in 2020. Now that they’ve found success with those advances, many are here to stay, even once the pandemic subsides.
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