Let’s face it, there are certain words that are music to lawyers’ ears—”you’re hired,” for example. But planning is usually not on the list. However, planning can be the key that unlocks the door to success. As you think about where you want to take your practice in 2020, try something new to advance your business development efforts. Start with a plan, prioritize your efforts and track your progress.

Plan the Work, Work the Plan

Planning sounds formidable. But it doesn’t have to be. It is an intentional process that gives you the ability to allocate resources appropriately and measure results. It’s a roadmap that will help you stay focused and ensure you are efficient with your nonbillable time. It should be targeted and easy to measure. If you have a plan, maybe it’s time to dust it off and refocus.