Business development is, first and foremost, about people and your relationships with these people. While marketing and visibility activities (speaking, writing, etc.) are critical, it’s the people who ultimately make the hiring decisions. As a lawyer, while time is rarely on your side, developing your Nurture System will help you strengthen and deepen your important relationships in ways that are sustainable and effective.
December 08, 2023 at 08:53 AM
14 minute read
Sam, a litigation partner at a large law firm, was absolutely brilliant in the courtroom. His skills at navigating complex legal issues, incisive cross-examination abilities, and impeccable oratory skills made him a superstar among his peers.
Yet, for all his courtroom prowess, Sam faced an ironic struggle. Despite being a brilliant litigator, Sam’s book of business was not what one would expect of someone with his track record.
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