Credit: Iryna/Adobe Stock State AGs May Spoil the Party for Renegade Social Media Influencers
It was the FTC that garnered headlines earlier this year by updating its guidance for social media endorsements. But states are getting in on the enforcement action, emboldened by consumer protection laws on their books.
December 07, 2023 at 05:02 AM
5 minute read
Consumer Protection
The original version of this story was published on Corporate Counsel
Companies that use social media influencers to review their products or services were put under the hot lights this year when the Federal Trade Commission issued revised compliance guidelines for endorsements.
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