This article appeared in Marketing the Law Firm, an ALM/Law Journal Newsletters publication reporting on the latest, and most effective, strategies for Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators and Consultants.

I’ve followed with great interest the stories in legal industry media covering how firms struggle mightily with return-to-office issues, while others seek to capitalize on a hybrid-friendly approach. My recent move from an in-house position in a hybrid environment to an agency that’s fully remote had me thinking about how firms can ensure their marketing, business development (BD) and public relations (PR) teams work together and thrive in a hybrid environment.

Where Do I Start?