Video gaming is an enormous industry, currently bigger than the movie and music industries combined, and only continues to grow. Two billion people—a quarter of the world’s population—play video games. Gaming generated $155 billion in revenue in 2020, and some project that its 2025 revenue will exceed $250 billion. At the same time, elite, competitive gaming known as “esports” is experiencing exponential growth in viewers and revenues.
Unsurprisingly, there is fierce competition between companies offering goods and services to gamers. And, as in any significant industry, the companies invest heavily in building and protecting their brands, including through trademark protections.