As I considered the topic for this article, I had assumed that by the start of the new year, the pandemic would be in our rearview mirror for the most part. That is not proving to be the case, although it seems the worst may be behind us.
At the onset of the pandemic, when the lockdowns began and firms moved to remote working, several of my clients reduced their PR and communications programs. However, as we began to emerge from lockdown and remote working proved to be just as productive as working from the office, many law firms found themselves busier than ever. Firms started ramping their PR programs back up to promote all the COVID-related work they were doing.
