Editor’s Note: This column is adapted from ALM’s Mid-Market Report. For more business of law coverage geared toward midsize firms, sign up for a free trial subscription to ALM’s weekly newsletter, The Mid-Market Report.

Since the beginning of time—OK, maybe just the beginning of Big Law—many midsize firms have worn that label with pride. With it, each of them touts an unmatched culture, a certain je ne sais quoi that makes their firm special, and much more appealing than those massive Am Law 100 operations.