Companies are fast realizing that a sound privacy compliance posture can not only help their bottom line and bolster their legal department’s stature as a central business unit, but also, at the very least, net them some new tools.

On Wednesday, privacy company Ethyca released a survey indicating that 74% of companies have plans to spend more on privacy in the coming year. The report drew responses from 100 C-level executives or decision-makers from companies located across a wide spectrum of industries and generally suggests that companies are talking privacy more seriously.

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