For a change, I'm not the cynical one.

When Weil, Gotshal & Manges rolled out its assisted pregnancy benefits program, I thought it was sensible, even laudatory. The coverage includes up to three rounds of in vitro fertilization, egg freezing (with a year of free storage) and up to $25,000 allowance for each surrogacy pregnancy or adoption.

Of course, you can argue the program is designed to garner positive publicity and make the firm look cool and caring to those demanding millennial recruits. But as far as headline-grabbing benefits go, Weil's package is actually practical. It seems half of the female lawyers I know are having babies through IVF or thinking about it, so getting up to $45,000 worth of coverage (each procedure costs about $12,000 to $15,000) is a real perk.