Legal technology and alternative legal service providers (ALSPs) are largely missing the mark in explaining how their products and services solves problems, according to a new report by Baretz+Brunelle who offers communication and PR services to legal technology companies.
Released last week, “Feel Their Pain: The 2019 Selling Legal Tech Report,” which surveyed 100 corporate legal department senior executives and Am Law 100 and 200 law firms, found that only 34% of respondents agree that legal tech or ALSPs understand their business challenges.
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