This article appeared in Entertainment Law & Finance, your monthly source for real-world news and strategy from major players in entertainment, contract and intellectual property law — serious analysis of the issues and case law that affect your practice.

When Google unveiled new changes to YouTube’s ad monetization policies in 2018, it astonished members of the creative community. Previously, the threshold for a video channel to be able to qualify for YouTube’s Partner Program — which enables creators to collect ad revenue — was a total of 10,000 views. Now, in order to receive ad revenue, channels must have a minimum of 1000 subscribers and 4000 hours of total watch-time over a 12-month period.