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The Federal Trade Commission in several cases has faulted social media "influencers" for failing to disclose the payments behind their seemingly organic endorsements. But the FTC had only reached settlements with the companies, raising a question of when—if ever—the agency would directly go after the influencers. That time has come. The agency this week took its first action against an influencer.
September 08, 2017 at 12:11 AM
1 minute read
The original version of this story was published on National Law Journal
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