A San Francisco company that says it’s “revolutionizing the home juicing industry” is bringing a wide-ranging intellectual property suit against a Chinese competitor.
In a complaint that reads as part infomercial, part internet flame war, Juicero Inc. and its Quinn Emanuel Urquhart & Sullivan attorneys accuse Shanghai-based iTaste Co. of infringing the design, operation, name and even the slogans of its Juicero cold-press juicer.
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