Oakley high tech sunglasses
Oakley high tech sunglasses ()

Sports gear and sunglasses maker Oakley is not taking imitation as a form of flattery. The Orange County-based company sued e-commerce website Newegg Inc.on Tuesday for patent and trademark infringement, alleging Newegg has been selling knock-off products that use Oakley’s technology, design, and branding.

Represented by Irvine-based intellectual property law firm Knobbe, Martens, Olson & Bear, Oakley is seeking compensation and an injunction barring Newegg from selling high-tech sunglasses that it contends step on several patents or that feature Oakley’s trademarked “O” symbol.

The patents in question include seven for design and five for technology, such as sunglasses with an MP3 player and sunglasses that are telecommunications enabled. The complaint lists products from Newegg’s website that Oakley believes violate its patents, including sunglasses equipped with cameras, MP3 players and Bluetooth technology.

Oakley filed the suit in U.S. District Court for the Southern District of California. The company, which started in 1985, has been branding its sunglasses with the “O” since at least 2005. It registered the symbol with the U.S. Patent Trade Office in 2006.

Newegg, which was founded in 2001, focuses primarily on the sale of electronics. The company is headquartered in City of Industry, Calif. and allows third party vendors to sell items through its website.

No law firm has yet entered an appearance for Newegg and representatves of the company declined to comment. The company is currently battling 11 intellectual property cases, according to the litigation analytics firm Lex Machina.

A message left with Knobbe Martens was not returned Wednesday afternoon.