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Gibson, Dunn & Crutcher's Cassandra Gaedt-Sheckter, Alexander H. Southwell and Ryan Bergsieker (Photo: Courtesy Photo) Gibson, Dunn & Crutcher’s Cassandra Gaedt-Sheckter, Alexander H. Southwell and Ryan Bergsieker (Photo: Courtesy Photo)

Californians have ushered in a law protecting individuals’ privacy unlike any other in the United States, and businesses are well-advised to evaluate its impact and prepare to comply. Proposition 24, which passed last week, establishes the California Privacy Rights Act (CPRA), which will take effect Jan. 1, 2023. If this seems like déjà vu, it is because just two years ago, the California legislature passed an unprecedented privacy law, the California Consumer Privacy Act (CCPA), which the CPRA amends. The continuing shift in privacy law embodied by the CPRA is set to make a significant impact on businesses’ compliance efforts and operational risk, as well as individuals’ expectations.

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