Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Michael Bond of Blattel Communications. Michael Bond of Blattel Communications.

In this age of COVID-19 where uncertainly abounds, the role of marketing communications (or marcom) messaging for lawyers and law firms is changing rapidly. Before this crisis materialized, the trend was to position practitioners and firms to client audiences as: problem solvers, and business growers—helping their clients grow their own operations. Attorneys are still problem solvers, but we all now have a universal problem, and one that demands empathy.

Want to continue reading?
Become a Free ALM Digital Reader.

Benefits of a Digital Membership:

  • Free access to 3 articles* every 30 days
  • Access to the entire ALM network of websites
  • Unlimited access to the ALM suite of newsletters
  • Build custom alerts on any search topic of your choosing
  • Search by a wide range of topics

*May exclude premium content
Already have an account?


Global Independent Law Firms Forum 2020Event

Annual conference bringing together the leaders of independent law firms from around the world, from 40+ jurisdictions.

Get More Information

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.