Law Firm Marketing and Business Development

  • The Legal Intelligencer

    20-Plus More Things My Rainmakers Did Last Month

    By Stacy West Clark | October 2, 2017

    Once again, I have looked at my most successful clients and their activities over the last month or so and thought I would give you another snapshot…

  • The Legal Intelligencer

    20-Plus More Things My Rainmakers Did Last Month

    By Stacy West Clark | October 2, 2017

    Once again, I have looked at my most successful clients and their activities over the last month or so and thought I would give you another snapshot of what is working so you too have a blueprint to follow.

  • The Legal Intelligencer

    After Bad Press, When Should Law Firms 'Come Out Swinging'?

    By Lizzy McLellan | September 29, 2017

    It's not unusual for law firms to issue a formal response after they've been confronted with criticism, hit with litigation or stung by bad publicity. But that approach wasn't enough for a Philadelphia workers' compensation firm after its business practices came under scrutiny this month.

  • The American Lawyer

    What Do Lawyers Really Do With Their Time?

    By Brenda Sapino Jeffreys | September 26, 2017

    A new report finds that U.S. lawyers devote only 29 percent of each workday to billable hours, and the rest on administrative tasks and business development.

  • The Legal Intelligencer

    How Law Firms Can Use the Media to Promote Themselves

    By Jeffrey Sussman | September 21, 2017

    There's tremendous competition among Philadelphia lawyers to attract new clients. What separates one litigator from another? What separates one real estate lawyer from another? What separates one matrimonial lawyer from another? How about medical malpractice lawyers, trusts and estates lawyers or criminal defense lawyers. Each of them wants to attract new clients and increase earnings. They may join clubs, donate time to public charities, support political leaders, speak at trade association meetings, and write articles they hope will cause their phones to ring and emails to flow into their computers. Yet, what if all those efforts fall short. What to do?

  • Legaltech News

    Atrium Launches as a Firm-Startup Pair

    By Gabrielle Orum Hernández | September 14, 2017

    Atrium's law firm will cater to the early stage startup community, while its software company will cater to its law firm.

  • The American Lawyer

    Do the Big Four Accounting Firms Pose a Big Threat to Big Law?

    By Chris Johnson | September 14, 2017

    A new study by ALM Intelligence warns that law firms should prepare for increased competition from the Big Four as they step up their push into legal services.

  • The Legal Intelligencer

    Don't Do These 5 Things When a Reporter Calls Seeking Comment

    By Wayne Pollock | August 31, 2017

    In my last column, I shared with you five things I hate about public statements made by attorneys or their clients about ongoing litigation. I told you I hate when attorneys or clients don't even bother to make one. I said I hate when such statements say nothing of substance. I told you I hate when statements are too long. I said I hate when statements do not "tee up" legal arguments. And finally, I explained that I hate when statements are in "legalese."

  • The Legal Intelligencer

    Marketing (and Life) Lessons From #Eclipse2017

    By Meg Charendoff | August 30, 2017

    We pulled into the parking lot at the Homewood Suites in Pinehurst, North Carolina, Monday ­morning just before 5:30 a.m. It was still dark, as it had been the entire eight-hour drive down I-95 from suburban Philadelphia, but the sunrise was in about an hour. We didn't have a room at the hotel. Like every other one in the vicinity, it was sold out, full of travelers all with the same purpose—to see Eclipse 2017. So we headed for the shadiest and most remote part of the parking lot, cut the engine, ­reclined our seats and almost instantly fell asleep.

  • The Legal Intelligencer

    It Takes Two: The Attorney-Marketer Relationship

    By Jessica L. Mazzeo and Emily Griesing | August 24, 2017

    Law firms, regardless of size, are usually composed of many departments, each responsible for contributing to the firm's success. Whether that is a single administrator who handles the marketing or a firm that has an entire department of people, the marketing side usually cannot function without the assistance of the legal side. When it comes to promoting your firm's success, or ensuring your lawyers are known thought leaders in their fields, your firm's marketing professionals become an integral part of your team. Creating brand awareness and reputation for the firm, as well as setting the framework for effective business development for each practice group is essential to your firm's success. However, this only happens when there is a productive and mutually respectful relationship between marketers and their lawyer colleagues. Establishing this dynamic can often be challenging until the marketer builds a rapport with your team of attorneys which, like any good relationship, takes time and requires an open line of communication.

More From ALM

With this subscription you will receive unlimited access to high quality, online, on-demand premium content from well-respected faculty in the legal industry. This is perfect for attorneys licensed in multiple jurisdictions or for attorneys that have fulfilled their CLE requirement but need to access resourceful information for their practice areas.
View Now
Our Team Account subscription service is for legal teams of four or more attorneys. Each attorney is granted unlimited access to high quality, on-demand premium content from well-respected faculty in the legal industry along with administrative access to easily manage CLE for the entire team.
View Now
Gain access to some of the most knowledgeable and experienced attorneys with our 2 bundle options! Our Compliance bundles are curated by CLE Counselors and include current legal topics and challenges within the industry. Our second option allows you to build your bundle and strategically select the content that pertains to your needs. Both options are priced the same.
View Now
May 23, 2024
London

Celebrate outstanding achievement in law firms, chambers, in-house legal departments and alternative business structures.


Learn More
June 20, 2024
Atlanta, GA

The Daily Report is honoring those attorneys and judges who have made a remarkable difference in the legal profession.


Learn More
June 27, 2024
New York

Consulting Magazine identifies consultants that have the biggest impact on their clients, firms and the profession.


Learn More

Company Description CourtLaw Injury Lawyers is an established Personal Injury Law Firm with its primary office located in Perth Amboy, New J...


Apply Now ›

Black Owl Recruiting is looking for a number of qualified applicants to fill positions for a highly reputable client. Recent experience work...


Apply Now ›

McManimon, Scotland & Baumann, LLC is seeking talented and motivated Associate Attorneys with 3-7 years of experience working closely wi...


Apply Now ›
04/29/2024
The National Law Journal

Professional Announcement


View Announcement ›
04/15/2024
Connecticut Law Tribune

MELICK & PORTER, LLP PROMOTES CONNECTICUT PARTNERS HOLLY ROGERS, STEVEN BANKS, and ALEXANDER AHRENS


View Announcement ›
04/11/2024
New Jersey Law Journal

Professional Announcement


View Announcement ›