For some people who are finishing up school or are in the early stages of a career, the M-word they fear most is marriage. For many, though, that word is marketing. In some ways, the Mother Goose nursery rhyme “This Little Piggy,” commonly told while wiggling the ticklish toes of a toddler, says it all: “This little piggy went to market. This little piggy stayed home.”

What do you think about when you wake up in the morning and prepare for your day at work? If you are consumed with how you are going to get the work done, deciding to skip lunch, and definitely blowing off the drink invitation at the end of the day, chances are you are not making time for marketing. There are only two ways of being when it comes to this essential facet of any business: the type who goes to market and the type who stays home.

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