In November 2013, Tom Wolf was polling in last place at 5 percent among Pennsylvania Democrats, with his name identification at less than one in four likely voters. Fast-forward six months to the May 20 primary where the new gubernatorial nominee received nearly 60 percent of the vote in trouncing three competitors.
How Wolf went from an unknown York, Pa., businessman and former state Department of Revenue secretary to the overwhelming victor provides many lessons for attorneys (and any service provider) looking to raise their profile and get more business.
