A powerful radio station seems to be overtaking the airwaves and brainwaves. The name of the station is WIIFM. The call letters translate into “what’s in it for me” and all of us are listening to it 24/7. I am not saying that this is a bad thing—just that it is a reality and one that lawyers have to accept to properly market their services. Based on this reality, lawyers today need to market their practices by doing a lot of helpful things to others. You don’t have to sell, but you do have to give to get.
Here are some of my favorite things to do for your key referral sources. Because you need to touch referral sources in a way that is meaningful to them five to seven times over the course of a year to ensure they remember you, get started and calendar some of these items to do for them in the coming 12 months:
