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Right now there are more ways to communicate with potential clients and referral sources than ever before. This, in part, is thanks to content marketing. More than just a clever buzzword, creating a content marketing strategy that is relevant, engaging and social can make a huge difference in legal marketing.

Simply defined, content marketing is a way to leverage interesting and valuable content and use it for promotional purposes across multiple channels. Savvy lawyers and law firms are using it as a means of increasing awareness, establishing influence, providing useful information and shaping their firm’s story. Content marketing allows law firms to create and control their own message and distribute it in a highly effective way.

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