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Social networking has transformed not only how people spend their time, even idle time waiting in the checkout line at the grocery store, but how people interact with one another and share information and content about themselves and others on social media platforms. Social media consumption, especially via mobile devices that facilitate real-time social networking, is where online users spend their time. A recent study according to Pew indicates that, as of December 2012, 67 percent of online adults interact with social networking platforms like Facebook, Pinterest, Instagram, Vine and Twitter.

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