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Mitt Romney’s “binders full of women” comment became the iconic meme of the 2012 election. The binder buzz from the cloud was so immediate that it drowned out the finale of Romney’s response to how he would address gender pay inequality: He understood women’s needs for flexible schedules. As governor of Massachusetts, Romney ensured that his chief of staff could be home to have dinner on the table. And he would create an economy and demand for workers so strong that employers would be “anxious” to have even women as employees.

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