The words “marketing committee” have never, in my experience, made anyone smile. In most firms, they are viewed largely, on the one hand, as a necessity and, on the other, a waste of attorney time. For the most part, I would agree. There are some exceptions. Some firms I work with have brilliant committees that actually advance their firms’ marketing objectives.

However, by and large this is not the case. Most firms gather the wrong group of attorneys in a room to discuss issues in which they have little stake, interest, responsibility or accountability. These committees need help.

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