In my last article I explained the essential elements of an effective content program, including well-defined content pillars, the right mix of content, and alignment with your business development objective.

I also noted that different types of content work better for different stages of the buyer’s journey (which is often where the confusion around being able to get clients directly from a blog/alert/speaking engagement/email occurs), and teased a deeper look at mapping your content into that journey.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]