Meg Pritchard. Mapping Your Content for the Legal Buyer's Journey
Your objective (as always) is to be on the short list of the lawyers and firms they are considering when that time comes.
April 19, 2023 at 12:51 PM
7 minute read
In my last article I explained the essential elements of an effective content program, including well-defined content pillars, the right mix of content, and alignment with your business development objective.
I also noted that different types of content work better for different stages of the buyer's journey (which is often where the confusion around being able to get clients directly from a blog/alert/speaking engagement/email occurs), and teased a deeper look at mapping your content into that journey.
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