We’re hearing a lot about the “R word” these days. Economic pundits are talking about the wobbly global economy, and some legal services marketing prognosticators have been predicting that a recession (yes, I said it) will result in increased competition and a shrinking pool of legal spend, as well as hiring freezes and layoffs, in particular in BigLaw. Other commentators are pointing out that certain practices—in particular litigation, bankruptcy, privacy and data security, intellectual property, tax and employment-related practices—and certain regions of the country are less likely to be impacted than transactional practices.

From my perspective, whether you’re slightly worried, braced for negative impact, cautiously optimistic or ready to take advantage of the opportunities 2023 has to offer (my recommended course of action), one important action you can take right now is to raise your profile in the marketplace.

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