Music bands share many of the qualities of business startups, says VC lawyer Greg Seltzer, a Ballard Spahr partner and leader of the firm’s emerging company and venture capital group. But instead of bringing to market a new drug or technology, Seltzer said their output is creative.

Viewing them through the lens of a business venture, Seltzer says he has tapped into a yearning for legal and business advice among the local music scene in organizing the annual Philly Music Festival, which announced its lineup earlier this week for six days in mid-October.