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Wayne Pollock. Wayne Pollock.

Have you read any case studies from your law firm’s peer or competing firms recently? Have you read your own firm’s case studies recently?

If you have (or even if you have not), what I am about to tell you should not come as a surprise. Traditionally, law firm case studies are ineffective. While law firms have the best of intentions when crafting case studies, they frequently end up creating uninspired clinical descriptions of successful representations of clients that are as compelling to read as those firms’ own website disclaimers.

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