A wise man once told me “law school teaches you how to think like a lawyer, but there are some things about being a lawyer that you won’t learn in school.” As a young lawyer, the day I passed the bar exam was one of the happiest days of my life. I was finally able to call myself a lawyer. I started my first attorney position at a law firm a few months later. Little did I know, that was the same day I became a salesman. Now I wasn’t selling widgets, books or video games, I was selling myself and the legal services that I could provide. I distinctly remember taking contracts, property, civil procedure and torts in law school, but I don’t remember having a course on marketing. I’m sure many of you don’t remember having a course like that in law school either.

What Is Marketing?

According to the Merriam-Webster dictionary, marketing is defined as the act or process of selling or purchasing in a market; the process or technique of promoting, selling and distributing a product or service; or an aggregate of functions involved in moving goods from producer to consumer.

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