Eric Meyer.

An employment law partner and head of the social media practice at Dilworth Paxson has made the move to cloud-based law firm FisherBroyles.

Eric Meyer, who also runs the blog ”The Employer Handbook,” became a partner at FisherBroyles on Monday. The change gives him a better platform to grow a national practice, Meyer said, and, of course, the flexibility of working from anywhere.

Meyer said his blog, which he launched in 2011, has helped his practice to grow.

“I didn’t really appreciate the national reach and attention it could garner. Since that time, I really have a national following,” he said. “I’ve longed for the chance to work at a firm that has a national footprint.”

Meyer started at Dilworth Paxson 12 years ago, he said. The firm launched its social media practice in 2014, which included employment law issues. While potential clients have come to him through the blog, Meyer said, many clients hesitate to go to a Philadelphia-based lawyer for a matter in another jurisdiction, if that lawyer has no colleagues there.

Dilworth Paxson, based in Philadelphia, has offices in Pennsylvania, Delaware, New Jersey and New York. Atlanta-based FisherBroyles has lawyers in 21 cities, according to its website.

The firm has a Philadelphia office listed on its website, but that’s just a temporary space the firm can use when needed. Meyer said he plans to work from home, or at his local Starbucks, most of the time.

Fitting with his affinity for technology and social media, Meyer got connected with his new firm through a contact on LinkedIn, as he detailed in his latest blog post, and he interviewed over Skype. In addition to the flexibility and national reach, he noted that the firm’s lower overhead was a draw. By not paying for permanent office space or associates—the firm only has partners—FisherBroyles is able to charge lower rates and keep a greater margin of its revenue.

FisherBroyles, which was founded in 2002, now has about 210 lawyers. In addition to being a virtual law firm, it is unlike many others in that it relies heavily on partner collaboration, which accounted for 60 percent of the firm’s revenue in 2016, co-founder James Fisher II said in a recent Q&A with Legal affiliate the New York Law Journal. The firm also uses a compensation formula that rewards partners for business development and recruiting on a recurring basis, Fisher said.

The firm works in numerous practice areas, but does not do personal injury or plaintiffs’ employment cases, Meyer noted. He said he did not run into any unusual conflicts while making the switch.

Ajay Raju, CEO of Dilworth Paxson, said, “Even though we don’t typically make public comments about departures, Eric happens to be a dear friend of the firm and will continue to be.”