Tyler lawyer J. Bennett White keeps his eyes peeled these days for products and trademark applications using the names and likenesses of Johnny Football, Johnny Heisman and other monikers referring to Texas A&M quarterback Johnny Manziel. That’s because Manziel is White’s new client.

Manziel has attracted national attention — and all those nicknames — since starting as quarterback for Texas A&M’s football team this fall and leading it to a victorious season with on-the-field eye-popping plays and off-the-field infectious grins. To top it off, on Dec. 8, 2012, Manziel won the Heisman Trophy, the only player ever to do so as a freshman. (Manziel was red-shirted his first year on the team.)