A recent survey conducted by Vizibility Inc. and LexisNexis reveals that outside counsel may not be taking full advantage of available social media tools. And these missed opportunities aren’t just affecting the firms — potential law department partners may also be paying the price.

Outside firms need to see results from social media if they’re going to use it, says Vizibility CEO James Alexander. His firm offers an online identity management platform for individuals and professional services firms. The platform is integrated into websites and businesses, enabling users to share online identities.