A brand new survey has for the first time ranked the brand strength of alternative legal service providers—and the Big Four accounting firms aren’t on top.

The report, by legal market research company Acritas, instead named Thomson Reuters as the legal market’s strongest alternative brand, ahead of PricewaterhouseCoopers, EY and Deloitte. The final Big Four member, KPMG, placed sixth, ranking behind Axiom.

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