Editor’s Note: This story is adapted from ALM’s Mid-Market Report. For more business of law coverage exclusively geared toward midsize firms, sign up for a free trial subscription to ALM’s new weekly newsletter, The Mid-Market Report.

State bars have tried to hobble them, small firms and solos have tried to co-exist with them and midsize firms have mostly just tried to ignore them, but online legal services companies seem to only be getting stronger. Now, some midsize firm leaders say it’s time to acknowledge them as real competition—and maybe pick up a few pointers in the process.