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Barclays Center in Brooklyn, New York.

Barclays Center, Levi’s Stadium, Golden 1 Center, Mercedes-Benz Stadium, Hard Rock Stadium—any sports fan or concert-goer can rattle off these names as venues of spectacular games and top-notch musical performances. But do they know what is behind those names? The answer is naming rights transactions, which are increasingly popular thanks to their unique intersection of advertising, promotional opportunities, and headline-grabbing financial terms.

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