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Comparative Advertising a Growing Trend Among Firms
When Marvin Spivak wanted an advertising campaign that would set his intellectual property litigation team apart from the competition, he decided to make a bold move. Bold, that is, in the typically conservative world of law firm marketing.
Canadian law schools begin switching to J.D.s
In an effort to have their degrees better understood and more marketable internationally, a growing number of Canadian law schools are switching from the traditional LL.B. designation to the American-style J.D. "Our students have been keen to go forward [with the degree change] because they think it will help them in terms of securing international opportunities," said Queen's University Faculty of Law dean William Flanagan.
Law Firm Ads No Longer Afraid to Name Names
In a print ad reading, "The only Fish in the sea" and displaying tropical sea life, Fish & Richardson takes a poke at Fish & Neave, the IP firm that was acquired by Ropes & Gray but has retained its original name. The ad highlights the growing trend of comparison-oriented ads in the typically conservative world of law firm marketing. The IP litigation field is "sharply competitive," said Fish & Richardson principal David Feigenbaum, adding that comparative advertising is a "good thing."Copyright law debated in Canada
Intellectual property lawyers on both sides of the border are waiting to see whether Canada will reform its copyright laws by bringing changes many say are similar to existing U.S. laws.Geoff Gerber in the St. Louis office of Husch Blackwell Sanders, whose practice includes intellectual property issues, said he will continue to monitor the bill because he has U.From Jewelry to Uranium, It's All M&A to Canada's Stikeman
Leading Canadian firm Stikeman Elliott has grabbed lead roles on two major M&A deals announced Monday, advising client Harry Winston on the $1 billion sale of its watch and jewelry unit to The Swatch Group of Switzerland and representing Russia's state-owned ARMZ—the successor to the Soviet Union's nuclear industry—on its $1.3 billion buy of Canada's Uranium One.TRENDING STORIES
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