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Financial Implications of Marketing Decisions: Cash or Trash?
Prioritizing which marketing choices are positively correlated with generating new matters and new clients, while minimizing expenses so that gross margins are enhanced.Avvo Aims to 'Ignite' Lawyer Websites With Marketing
Avvo, a lawyer directory and forum for legal questions, has launched Avvo Ignite, a new website service for lawyers designed to market legal services and generate new clients.Microsoft Updates SharePoint Online, Remains Cagey on Office for iPad
In moves likely to affect lawyers everywhere, Microsoft last week updated the hosted version of its SharePoint content management system, but remained cagey about its plans for an Apple iPad version of Office.Social Networking, Creative Licenses Highlight EDD News at ILTA
Announcements of new software for e-discovery, document management, and practice management dominate news from the International Legal Technology Association conference outside of Washington, D.C. this week.Avoiding Threats to Your Brand in the Age of New Media
Your brand is intimately associated with your company's good will. Like it or not, companies are part of the new media. On any given day, a customer or critic can set off a firestorm with a comment or critique. If properly targeted, venomous falsehoods could take a decade to counteract.PBworks Legal Edition Strives for Easy Online Collaboration
PBworks Legal Edition is an online collaboration platform built to support document sharing, co-counsel teamwork, client interactions, and management of complex cases and the teams that handle them. To see if it meets its founders' purported belief that collaboration should be as easy as making a peanut butter sandwich, John K. Waters gives it a test spread.Laughter, Not Litigation, Called the Best Tactic in Trademark Disputes
Big companies should enforce their trademark rights warily and consider how an infringement lawsuit could hurt the company's reputation, said a Yahoo! Inc. trademark lawyer at the International Trademark Association annual meeting in Boston.Trending Stories
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