New Jersey on Thursday filed a lawsuit against the pharmaceutical company Insys Therapeutics Inc., alleging the company engaged in a “greed-driven” campaign of consumer fraud and false claims to health insurance carriers to increase its sales for Subsys, a fentanyl-based opioid used to treat cancer-related pain.

The Division of Consumer Affairs, a branch of the state Division of Law and Public Safety, filed the lawsuit against the Chandler, Arizona-based company in Middlesex County Superior Court.

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