The world of digital marketing is changing, practically on a daily basis. With new tools emerging, technology changing and becoming more advanced, and algorithms changing, it is important to stay current with your entire marketing strategy, especially with Search Engine Optimization (SEO) initiatives for your firm. A few aspects of SEO one can dive into rather quickly, are rankings and original content. Both of these aspects play a major role in SEO and should be utilized regularly.
One aspect of SEO I have always found intriguing is the world of rankings. There are two rankings specifically that, as marketers, we should be looking at regularly: Alexa and Google Page Rank.
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