Advances in technology have significantly altered the modern-day law office. Since the survival of Y2K, law firms have replaced desktop phones with cellphones, legal pads with iPads, and snail mail with email. And while many of these changes were widely accepted by members of the legal community with relatively little resistance, it boggles the minds of marketing departments when lawyers scoff at utilizing social media for marketing and business development purposes.
Desktops of yore featured cluttered piles of papers, file folders bursting with contracts and the rolodex strategically positioned within arm’s reach. Although case-management software, eDockets and flash drives have done wonders to clear the clutter from counsels’ desks, those in the legal marketing field often ask, “why such a resistance to remove the rolodex?”
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