With a recent scientific study prompting plaintiff’s lawyers to advertise for clients, suits by Viagra users aiming to link use of the drug with the development of melanoma will be hitting courtrooms soon.

The race to the courthouse was prompted by a study published in June by JAMA Internal Medicine, which reported that Viagra users were 84 percent more likely to develop skin cancer over a 10-year period. Television commercials and online ads from law firms are targeting men who took Viagra and developed melanoma.

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