Makes you well all over … cures all aches and pains ….” In the late 19th and early 20th centuries, “snake oil” advertisements for cure-alls and medical miracles peppered newspapers unregulated and unchecked.
Fast forward to the 21st century: an environment with the Federal Trade Commission, state attorneys general and state consumer protection statutes to oversee consumer communications. Early advertising’s only surviving artifact is the use of adjectives to evoke positive inferences, such as “superior,” “genuine,” “unique” and “natural.” In turn, this adjectivally-based product labeling has precipitated a new trend: food labeling class actions.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
