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Google search Photo courtesy of Emrah Turudu

Google did it again, another core update in the books. As of May 18, the Google Search Liaison tweeted that Google’s Core Update was complete. This 14-day update showed a rather large impact on search results which led to firms seeing a change in both their impressions and clicks to their websites from Google. The specifics around this core update, like the majority of every update before it, are largely unknown, but SEO’s have begun to piece together patterns and trends observed over weeks following the beginning of the update roll-out to make a few key inferences regarding its wide impact on search results.

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