The New Jersey State Bar Association (NJSBA) joined the Bergen County Bar Association in urging the Supreme Court’s Advisory Committee on Professional Ethics to review Opinion 735. The opinion found no issue with an attorney purchasing a competitor attorney’s name as a keyword in an internet search to ostensibly redirect a consumer to the purchasing lawyer’s website. The finding is one of four ethics opinions issued nationally that addresses the issue—Texas and Wisconsin found no issue with the practice; North Carolina found the practice unethical. The NJSBA filed a petition, authored by Bonnie C. Frost, for review of ACPE Opinion 735.
“The NJSBA is concerned that this conclusion condones gamesmanship over professionalism where, if an attorney has enough money to spend on advertising, an attorney can use a competitor’s name to redirect a consumer to that attorney’s website instead of the site the consumer originally intended,” said the NJSBA in its brief.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]