MAGINE LEARNING one day that critical portions, unique graphics, distinctive marketing text, and/or your company’s entire Web site had been stolen and was being used by a competitor or disgruntled former employee at another URL. To make matters worse, you find that because of hotlinks you are being charged by your ISP for additional bandwidth used whenever users access the infringer’s site. This may seem like a nightmarish fairy tale, like “Who Moved My Cheese,” but it can happen. However, the solutions are fortunately much simpler than dealing with large scale change. This article will assist in anticipating and efficiently handling instances of Web site content theft, which is becoming increasingly common.
Perhaps one of the consequences of the melt-down of Internet businesses is that while struggling Web site owners still believe Internet presence and development of a “sticky” Web site are crucial, many companies need to develop Web content “on the cheap.” Thus, the moment they go live with Web content in which they have invested substantial resources, they must assume that their competitors are parsing through the site and the HTML code that runs it. It’s as easy as clicking, VIEW/SOURCE/SELECT /EDIT/CUT/PASTE.
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